Cloudera
Enterprises today are in a race to integrate AI and reap the benefits of the efficiencies and capabilities it promises. But without good data, AI can be less than trustworthy. The solution? Cloudera, a leader in cloud computing and data management with more than a decade of experience. Cloudera approached us to help build awareness among key decision-makers with a campaign that positioned them as a trusted guide on the journey to enterprise AI.
cloudera.com/trust ︎︎︎
Brand awareness campaign / Strategy / Messaging
Role: Associate Creative Director
Produced by BUCK
Campaign Platform
We worked closely with Cloudera’s team to establish a campaign platform and messaging framework that would resonate with decision-makers. Our shared goal was to speak to trust in a bold and engaging way, cutting through the AI-marketing noise. We developed a messaging platform that balanced credible authority and quippy colloquialisms with a visual system using vibrant color and eclectic illustrations. The result was a dynamic approach that emphatically positions Cloudera in the marketplace, while shaking up the idea of what a data company “should” look and sound like.
Creative Approach
Illustration became a primary driver of the campaign, allowing us to connect punchy messaging to clever visual metaphors. Taking inspiration from the style of technical drawings and airline safety brochures, we cast this sensibility through a more vibrant and playful lens. The result is a colorful world of disco balls, rocket ships, monster trucks, and everything in between — all brought to life in a hero film that explores the journey to enterprise AI, as expertly guided by Cloudera.
