Kirk Johnson   

visual design                  


Prynne is an eco-feminist fashion magazine and sustainable marketplace for the womxn that cares as much about how her clothes are made as how they make her feel. The magazine works to spotlight brands, designers, and individuals who are making strides to create a more responsible future for the clothing industry. 

I worked with Prynne to develop a comprehensive brand identity, website, marketing strategy and business system for their growing editorial offerings. At its core Prynne is rooted in the belief that fashion should be accessible, slow, and sustainable.

The stenciled serif logotype is a nod to the elegance and tradition of the fashion industry while the bright and exuberant colors place a foot firmly in the current milieu of inclusion and openness. 

branding identity/ web development/ strategy/ art direction

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